Dr Pepper Snapple might buy beverages-producer Bai

Dr Pepper Snapple might buy beverages-producer Bai

By: James Ansher | Where To Trade | On:Tuesday, November 22, 2016
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Dr Pepper Snapple, producer of soft drinks like Dr Pepper, Schweppes and 7UP, declared Tuesday that it plans on buying the Bai Brands LLC for 1.7 billion dollars. 

The Bai Brands LLC produces antioxidant beverages, and the purchase is part of a plan that invests in products that are perceived to be healthier than the rest.

Dr Pepper Snapple already has almost 3 percent stake in Bai Brands LLC. Bai Brands LLC is one of the companies that distributes through Dr Pepper Snapple's network healthy-drinks. 

The concept is a part of "Allied Brands", describing only perceived to be healthy drinks distributed by Dr Pepper company.

Diet Dr Pepper

In Mandarin Chinese "Bai" means "pure", so Bai Brands drinks are famous for having no artificial sweeteners.

The deal comes as a response to customers's increased appetite for calorie-free alternatives to sugary drinks. It also may be the answer to several cities in USA that voted for a new tax on sugar-sweetened drinks.

Other soda giants made similar decisions. 

Coca-Cola Company invested in Honest Tea, Zico Coconut Water and Suja. Later on, Coca-Cola Co bought the first two companies.

Dr Pepper Snapple expects that the deal with Bai will generate about 425 million dollars in 2017. The company declared that in 2017 higher marketing costs expenses will be added, and the real earnings will be visible in 2018.

The company said the deal will hit its profit in 2017 due to higher marketing costs and interest expenses related to financing the deal, before adding to reported earnings in 2018.

 

James Ansher

James Ansher

When there is a will there is a trade

A successful Forex trader and expert advisor

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