Lure more customers with Pokemon Go to drive insane amounts of sales.
According to marketing industry news site Campaign Live, Niantic will allowing "retailers and restaurants" to become sponsored Pokémon Go locations. The developer would charge businesses a fee, helping monetise the free-to-play game, while the sponsored location could draw in potential customers. Niantic has engaged in similar sponsorship schemes for its previous location-based game, Ingress.
In fact, some canny small businesses are already tapping into Pokémon Go to drive sales. The game features an item called Lures, which draw Pokémon to your vicinity. Technically, they exist for lazy players who may not want to leave the house, but Inc. reports people are using the to drive footfall. There are even cases of bars offering discounted drinks to players who currently control the nearest Pokémon gym.
"Games are the easiest way to generate engagement and activity and excitement," said Fridman. "We have nothing to do with Pokemon and the license and brand, yet we can leverage it to our benefit and bring in a cast of characters and celebrate with them."
"Pokemon Go" has been an unprecedented phenomenon, generating an estimated $14.04 million in revenue since its release on July 6 according to SuperData Research. It helps that Fridman enjoys playing the augmented reality game. He's currently at Level 8 and a member of Team Valor. And agency employees are taking turns holding down the Pokemon Gym at the end of the block .... in the name of research.
Other businesses have also used "Pokemon Go" to their benefit, including New York pizzeria L'inizio Pizza Bar. It sales went up 75 percent over the weekend after the owner spent $10 on "lure modules."
What's even more incredible is just how affordable luring is. Let's do the math. With $100 netting you 14,500 Pokecoins and an eight-pack of Lures costing 680 Pokecoins, for a little more than a dollar an hour, you can bring virtually guaranteed crowds to your business. The ROI here is ridiculous, so if your business is anywhere near a PokeStop, this is something you absolutely have to try.
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